I wanted to start a discussion thread regarding recent feedback on Radicle’s marketing and communications strategy. We’ve gotten a lot of notes from folks who believe the Radicle project needs to improve their marketing & online presence. The goal of this thread is to dissect this feedback and discuss structured suggestions for what the community would like to see communicated from the project.
First, let’s talk about how the Radicle project currently communicates. We have multiple communication channels that we use to share updates:
We actually started the Discord in addition to our Matrix channel due to community feedback to make it easier to engage with the Radicle community. I think we’ve already seen that this will be a great resource for keeping the community up-to-date and engaged. We have an active set of community mods and a strong presence from our team.
Our Discourse is the hub for all longer-form discussions about the Radicle project and RAD. The team uses it regularly to share project-wide announcements, releases, feature updates, and more. We believe the Discourse is actively engaged with by the team (but it seems that this isn’t considered marketing by the community )
Our blog is for longer-form pieces of content regarding the Radicle story and vision. We need to improve our content development & presence. I think we (the team & the community) all agree here. We’re in the process of bringing on people to support with our blog & content development. See the job board.
We use our Twitter to share announcements & project-wide updates, as well as amplify Radicle-aligned messaging from partnerships and the greater ecosystem. We probably could tweet more, and will be trying to bring someone on to help with social media strategy. However, we don’t believe in “tweeting just to tweet” — we tweet when there is something to tweet about (maybe it’s just about finding more things to tweet about!)
All Radicle development is open-source and public by default. The
radicle-devGitHub is consistently active and is the best place to see what the team is working on. This includes roadmaps and planning documents (See the app team’s Cycle Planning document as an example). I believe we could provide more examples of longer-term strategy, but it’s very easy to see “what the team is working on” by diving into the GitHub.
Easier & more accessible channels for community chatWe launched the Discord for this reason!
- More project updates & community interactions with the core team - we’re starting a monthly community call as a first step here
- More active social media presence - we’re hiring!
- More consistent content development on Radicle vision & long-term plans - we’re hiring!
With these in mind, where does the community believe the project can improve?
What marketing is “missing”? Where do people want to see Radicle improve awareness? What do people want to see from the core team? What do you believe has worked well for other projects?
Please only respond to this thread with structured suggestions & developed feedback. Let’s leave vagueness and FUD at the door